Welcome

Klaus Sommer Paulsen is an award-winning and acclaimed creative strategist, concept developer, designer, and writer with over 30 years of experience in storytelling and media. Since the mid-1990s, he has specialised in integrated marketing, digital multimedia, and themed/branded experiences. His acclaimed book, “Integrated Storytelling by Design” (2021), exploring storytelling as a design process, has been published globally in both English and Chinese. Beyond his creative work, Klaus is an experienced educator and speaker, having served on the boards of the Themed Entertainment Association (international and EME) and presented at global events like SATE, MAPIC, and Family Attractions Expo.