Klaus Sommer Paulsen is an award-winning and acclaimed creative strategist, concept developer, designer, and writer with over 30 years of experience in storytelling and media. Since the mid-1990s, he has specialised in integrated marketing, digital multimedia, and themed/branded experiences. His acclaimed book, “Integrated Storytelling by Design” (2021), exploring storytelling as a design process, has been published globally in both English and Chinese. Beyond his creative work, Klaus is an experienced educator and speaker, having served on the boards of the Themed Entertainment Association (international and EME) and presented at global events like SATE, MAPIC, and Family Attractions Expo.

Encounter the Dark Side of Storytelling & Experience Design

May 7, 2025

TEA SATE Europe 2025, Blackpool (UK)

While many of the professionals in themed entertainment are brilliantly capable of providing an escapist vacuum of fun and entertainment, we also need to acknowledge the power of story and experiences when they are purposefully used for manipulation and incitement, dividing or targeting people, sometimes leading to a change of mind, sometimes leading to actions of consequence.

Crafting Neverending Storytelling: Enhancing Guest Journeys with Transmedia and Technology

July 1, 2025

IAAPA Expo Asia 2025, Shanghai

Discover strategies to design seamless, story-driven experiences that engage guests before, during, and after their visit. Learn how cross-platform transmedia, integrated storytelling, and innovative use of new technology can turn visitors into lifelong fans. Perfect for professionals in themed entertainment, marketing, and IP development.