Klaus Sommer Paulsen is an internationally renowned expert in merging narratives with experience design for themed and branded experiences. As the CEO and founder of AdventureLAB, he focuses on how storytelling, the experience economy, creative development, and technology can strengthen brands, organisations, and communities. As a lecturer and instructor in both the academic and professional realms, he has three decades of experience with training at multiple levels and career stages.

He has worked with storytelling and media for more than 30 years and with strategies, concepts, and designs for several award-winning projects since the mid-1990s. His 2021 book, “Integrated Storytelling by Design,” addresses storytelling as an audience-centric design process and is used worldwide to create story-based experiences.

Klaus is an experienced speaker and facilitator who has delivered presentations and worked with brands worldwide, including the USA, the UK, Europe, and Asia. On stage, as a speaker, he strives to present food for thought and action that is innovative, highly relevant to the attending audience, inclusive and immediately applicable. As a facilitator for many years, he applies original, tried-and-tested design models to anchor workshops and other participatory activities with the teams he works with.